Tapping into the psyche of millennials This article was originally commissioned for the September 2018 edition of the Investment Life & Pensions Moneyfacts Magazine. Tom Murray says it's time the life and pensions sector started giving millennials what they want in order to increase their low uptake of financial products. Millennials are truly a divergent generation. Their approach to life is poles apart from their parents’ generation. As such, any company that approaches marketing to millennials in the same way as they have marketed to previous generations is going to make itself irrelevant very quickly.
ACTUARIAL POST: Smart devices are key to reaching smart millennials This article was originally commissioned for Inner Workings, a monthly column written by Tom Murray, in the July 2018 edition of the Actuarial Post. For years, there was a huge problem in the pension industry. People didn’t get interested in the idea of pensions until they were older and thereby missed out on the savings and employer/government contributions in the early years of their working life. Finally, the UK seems to have cracked it. The latest figures from the Department of Work and Pensions give the amazing news that not only did over 80% of all eligible employees contribute to a workplace pension last year but that the number of millennials contributing was 78%. Given the pressures facing millennials in the primary areas of housing and their usually lower earnings as they are at the early stage of their careers, this is a tremendous result.