Tapping into the psyche of millennials This article was originally commissioned for the September 2018 edition of the Investment Life & Pensions Moneyfacts Magazine. Tom Murray says it's time the life and pensions sector started giving millennials what they want in order to increase their low uptake of financial products. Millennials are truly a divergent generation. Their approach to life is poles apart from their parents’ generation. As such, any company that approaches marketing to millennials in the same way as they have marketed to previous generations is going to make itself irrelevant very quickly.
By Tom Murray, Head of Product Strategy, Exaxe.