Actuarial Post: The Ecosystem of Trust This article was originally commissioned for Inner Workings, a monthly column written by Tom Murray, in the March 2019 edition of the Actuarial Post. Insurance is generally regarded as a background product, one of the necessities of life that most people have but do not regard as very exciting when compared to most of their other possessions. Rarely do you find people snapping or instagraming the moment when their policy proposal is accepted. In a world when even the most mundane events are seen as fodder for the voracious social media beasts, the highpoint of the insurance cycle doesn’t quite make the cut.
This article was originally commissioned and published in January 2013 for Investment Life & Pensions Moneyfacts publication. Tom Murray, Head of Product Strategy at Exaxe, explores the rise of social media and considers why advisers and providers must find ways to be included within these trusted networks.